![]() Another situation would be if you need urgent dental work. Now, most people would grab their smartphone, Google something like ‘Italian Restaurant’ or ‘Restaurants nearby’ and proceed to go to one of the recommended places on the list. Picture a scenario where you’re meeting with a client or a friend for dinner and you want to see all available restaurants in a particular area. How is GMB important for businesses?Īt the very root of it, Google My Business is important to a business because it gets your business leads, increases traffic to a store and website, which will eventually translate to sales. The greatest impact it has is on local exposure as it can boost a brand’s local digital marketing efforts. Google My Business (GMB) is a tool owned by Google that business owners can use to manage their business’ online information in order to make it easier for users or potential customers to find them in search engines. If you’re asking ‘How do I get my business on Google?’ or ‘How does Google My Business work?’, you’ve come to the right place. As an entrepreneur, you want to capitalize on this traffic and have them directed to your website or store - especially if the users are from your local area. Looking at the numbers, Google searches account for 84,123 searches per second, which translates to more than 6 billion searches per day. Right now, more people are turning to the internet for information, and the search engine that’s taking a huge chunk of that traffic is Google. Increased visibility remains to be one of the most effective ways of reaching those goals and the channels for it are constantly evolving. Add the relevant details to inform your customers about your areas of delivery/service.Getting leads, expanding the client base, and maintaining a steady stream of sales are still some of the major goals for businesses today. You will also be asked to define your service area.Next, an option will appear asking you whether you want to hide your address.You will see a box that says “I deliver goods and services to my customers at their location.” Check this box. Go to your GMB dashboard and navigate to the Address field.Bear in mind that you will simultaneously need to add a coverage area to your profile. In the absence of a work address, you can ask your customers to get in touch with you through phone, email or website. This will prevent customers from landing up at your house. In such cases, you may submit your residential address for verification and hide it on the page. This is applicable to trades or professionals whose business model is based on providing goods or services exclusively at the customer’s location (such as plumbing and HVAC experts). While Google requires you to have a physical address to list your business, it is possible to register yourself even if you do not have a storefront/workshop/dedicated workplace. GMB is a key marketing tool for local businesses to survive and excel in the digital age. Making it to the three-pack listing has the potential to increase your leads and conversion rate exponentially. A strong GMB page provides the opportunity of appearing in the local listing or three-pack listing that is seen on the first page of a search result. GMB is vital for local businesses because it is one of the main avenues to get new leads and customers. It allows business owners to tell customers about their business and customers to learn about and vet businesses through descriptions, reviews, and ratings. ![]() It also allows you to introduce your business to prospective customers through images, videos, reviews, questions and answers, and so on. Claiming and setting up your business on GMB allows your business to be found online easily. ![]() Google My Business (GMB) is a free tool offered by Google to enable business owners to list their business across all its platforms, such as Google Search and Google Maps. If you have your GMB listing active, it is time to optimize it and increase the number of people calling and visiting your website and location. If you are not leveraging GMB, you're missing out on a huge opportunity it's time to get started. We have seen many businesses close up for good due to lack of new customers, and others brought back to life in no time at all with the strategic use of GMB and Google Maps. Although there are many online local directories like Bing Map and Apple Map, GMB is the most popular, responsible for driving 80% of local targeted traffic to neighborhood businesses. GMB is a free tool that enables users to find and contact local businesses. We predictably make this happen by optimizing your Google My Business (GMB) listing along with other proven strategies. These days the best way to accomplish this is by ranking in the top three spots in Google Maps. When you’re a local business, you need to ensure customers can easily find you around your location. ![]()
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